ABOUT THE REBRAND
& PURSUIT PROLINK LAUNCH

Our 20 year anniversary is right around the corner, and to celebrate we are bringing you something big. Not only is the Outdoor Prolink brand getting a modern refresh and a whole new look, but we are ecstatic to announce a major expansion of our business with the launch of Pursuit Prolink.

INTRODUCING PURSUIT PROLINK

Pursuit Prolink is our new hunting, fishing and off-roading pro deal store for professionals at the heart of these industries. With the launch of the Pursuit Prolink, the Outdoor Prolink store has been transformed into our new “multi-store marketplace.” The two store tabs allow us to keep the Outdoor and Pursuit offerings separate and curated to each audience while also enabling select customer groups to seamlessly browse both and shop both stores through a combined checkout and search experience.

Essentially, you can choose your own pro deal shopping adventure! We hope you will explore and shop the Pursuit Prolink store, but if hunting and fishing is not your thing, you can always manage your store and email preferences in your Account Settings.

WHY HUNTING & FISHING?

Hunting and fishing share so much in common with what we at Outdoor Prolink have historically labeled as ‘outdoor recreation.’ Hunters and anglers protect and promote the wild places and habitats that we so dearly love. They are the driving force behind many of our nation’s conservation efforts, and have contributed over $14 billion in federal aid through the Wildlife Restoration Act since its inception in 1937. Hunting and fishing pros are key influencers for hunting and fishing brands. Like outdoor professionals, they use their platform to advocate for their industries and introduce hunting and fishing products to new customers. And perhaps most importantly, they act as a critical mouthpiece of conservation efforts for wildlife, waterways, oceans, and public lands.

All of these truths make the hunting and fishing industries a natural expansion of the outdoor industry and of the Outdoor Prolink business. Our commitment with the launch of Pursuit Prolink is to always uphold the highest standards of responsible hunting and angling:

• We will work with only the highest quality hunting and fishing gear manufacturers
• We guarantee to our brand partners that our members are true verified professionals
• We will partner with key industry nonprofits - like Backcountry Hunters and Anglers - to raise funds and support conservation efforts and responsible recreation
• We will never sell or market guns or ammunition on Pursuit Prolink
• We will always use imagery and marketing content that respects animals and promotes responsible hunting and angling practices

The Outdoor Prolink team is thrilled to unveil our latest pursuit with you, our members and partners, and we have SO much in store over the coming months as we continue to roll out new brand partnerships and - as always - killer gear deals.

To read more about the launch of Pursuit Prolink and our commitment to being the most responsible pro purchase platform, check out our Manifesto 2.0.

If you have feedback you’d like to share about our rebrand and the new Pursuit Prolink store, please complete our survey here.