Our Story:

Outdoor Prolink was founded in 2004 in Gareth Richards’ basement in Boulder, CO. At the time, Gareth had been working as the Director of Sales at various outdoor brands. With his background as a Mountain Guide, Kayak Guide and Outdoor Educator, he deeply understood the needs and challenges for both pros and brands. Outdoor professionals need the very best outdoor gear, and brands need to get their products in the hands of these influencers (though nobody called them that at the time). He saw the opportunity to be the “link” between these core groups, and thus, Outdoor Prolink was born. Though we’ve grown a lot since then, the goal is still the same: to be the most authentic, responsible pro purchase program in the outdoor industry. We value full transparency and accountability and we are incredibly proud of our team and their dedication to setting the bar for responsible pro purchase programs in the outdoor industry. Read more about our unwaivering commitment in our manifesto.

Our Growth:

We are (and have always been) dedicated to building trusted brand relationships and gathering a community of authentic professionals. We act as the facilitator of trust to “link” them to one another, and we take this responsibility very seriously. Our unwavering commitment to authenticity means that we always focus on the quality of our membership base before quantity. Our membership growth over the years has constantly fluctuated as we approve new applicants while simultaneously expiring those who no longer qualify. As of our 20 year anniversary in 2024, Outdoor Prolink is operating in both the USA and Canada and has launched our newest sister brand store, Pursuit Prolink, to bring pro deals to hunting and fishing brands and professionals. Cheers to what’s ahead in the next 20 years!