We are all in this industry for a common reason. We dedicate our lives and careers to the pursuit of the great outdoors because we share a mutual love for nature, passion for adventure and need for connected experience.
Our Story
Outdoor Prolink was founded in 2004 in Gareth Richards' basement in Boulder, CO. At the time, Gareth had been working as the Director of Sales at various outdoor brands. With his background as a Mountain Guide, Kayak Guide and Outdoor Educator, he deeply understood the needs and challenges for both pros and brands. Outdoor professionals need the very best outdoor gear, and brands need to get their products in the hands of these influencers (though nobody called them that at the time). He saw the opportunity to be the "link" between these core groups, and thus, Outdoor Prolink was born.
Though we've grown a lot since then, the goal is still the same: to be the most authentic, responsible pro purchase program in the outdoor industry. We value full transparency and accountability and we are incredibly proud of our team and their dedication to setting the bar for responsible pro purchase programs in the outdoor industry. Read more about our unwaivering commitment in our manifesto.
